luckytimeslotsfreecoins| The number of digital reading users reaches 570 million, and China Mobile Migu digital intelligence leads the development of diverse content
On the afternoon of April 24, the third National Reading Conference Digital Reading Forum and the 10th Digital Reading Annual meeting was held in Kunming. The conference is sponsored by the China Audio-Video and Digital Publishing Association and the propaganda Department of the Yunnan Provincial CPC Committee, and hosted by the Digital Reading working Committee of the China Audio-Video and Digital Publishing Association and China Mobile Migu Company. At the meeting, the "China Digital Reading report 2023" (hereinafter referred to as "the report") was released. The report, supported by China Mobile Indus big data, objectively and comprehensively summarizes the changes and challenges in the field of digital reading in China over the past year.
The digital reading market is booming, with a user scale of 5Luckytimeslotsfreecoins. 7 billion
According to the report, 2023LuckytimeslotsfreecoinsThe number of digital reading users in China was 570 million, an increase of 7.53% over the same period last year. The proportion of digital reading users in the number of Internet users exceeded 50% for the first time. Users aged 19-45 are the main digital reading users, with a total proportion of 62.7%. The proportion of users aged 60 and above has also increased, and their activity and participation have maintained a high level. The growing number of users has led to the prosperity and development of the market. The overall revenue of the digital reading market reached 56.702 billion yuan, an increase of 22.33% over the same period last year. Among them, the market share of public reading, audio reading and professional reading is basically stable, and it is still the leading force in the development of the industry.
With the continuous maturity of digital technology, users are increasingly pursuing a high-quality, personalized and diversified reading life. The report points out that in 2023, the use of e-reading forms is still the highest among digital reading users, accounting for 84.57%. The annual per capita reading volume of digital reading users has increased steadily, with the largest increase in e-reading. At the same time, the overseas layout of digital reading has been further deepened. the total number of works going out to sea in 2023 reached 762400 (species), an increase of 23.35% over the same period last year. Southeast Asia, North America, and Europe are the regions with the largest number of "going out" works. The "going out" strategy is beginning to show results, and in-depth content development has become the mainstream.
Under this trend, China Mobile Migu always takes "telling a good China story" as its mission. Actively expand multilingual and multi-regional overseas translation. at present, more than 1000 excellent works have been exported to Europe, America, East Asia, Southeast Asia and so on. The Thousand Night talk of one Leaf of Tea, jointly produced by China Mobile Migu Company and BBC, takes tea as a prism and comprehensively presents the important role and far-reaching influence of tea culture in the process of civilization in China and even the world. its documentaries are popular in BBC and books are released in South Korea at the same time. The work "cherish Flower Zhi", which carries forward the excellent traditional Chinese culture, is favored by readers in South Korea, Thailand and other places, and it landed at the Cannes Autumn TV Festival to create international communication power and influence. China Mobile Migu Company has also been awarded an overseas communication performance platform by the Chinese Writers Association.
The digital reading industry shows a new trend, and the demand for diversified content increases.
According to the report, the main features of digital reading in 2023 are as follows: high-quality content shows a trend of diversified development, high-quality digital reading is gradually becoming a climate, technology and scenes continue to innovate and expand, digital reading ushers in more possibilities, the group of digital reading users is steadily expanding, and the construction of the whole ecosystem of IP is getting better.
In terms of the number of works, a total of 59.3313 million works have been put on the shelves on China's digital reading platform in 2023, while the number of online literature, e-books and other types of works has increased. Compared with 2022, the theme structure of online literature remains stable, suspense reasoning goes beyond the new type of novel, and has become a more preferred theme for domestic digital reading users. Compared with other forms of adaptation, the proportion of IP adaptation of animation, games and movies and TV dramas increased significantly in 2023, the IP adaptation of paper publications also increased, and the trend of integration between digital reading and traditional publishing is stronger year by year.
In order to meet the growing diversified needs of the public for digital reading, Miguyun Bookstore, a subsidiary of China Mobile Migu, works with more than 300 domestic book publishing units and cultural industry partners, relying on China Mobile's 5G advantages, by aggregating books + diversified content, to bring users one-stop knowledge and cultural experiences such as paper books, e-books, literary creation, audio courses, audio and video live streaming, etc. Miguyun Bookstore brings together 1.3 million + volumes of paper books, 600000 + volumes of e-books, hundreds of audio and video courses and live broadcasts throughout the year, providing users with multi-dimensional reading choices.
Last year, China Mobile Migu successfully built the "first meta-universe reading venue" at the national reading conference, and innovated and launched digital fusion products such as "meta-universe study" on this basis, so that more users can enjoy reading in person.
In the future, China Mobile Migu will continue to rely on "content + technology + integration and innovation". In the era of developing new productive forces, China Mobile will continue to bring more immersive cultural experience to the public and make them better feel the charm of reading. stimulate the enthusiasm of the whole society for reading and promote the sustainable development of national reading.
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