crashbandicootcastlemachinery|化妆品:2024年4月份天猫和抖音的护肤品GMV同比持平
Source Gangtise Investment Research
April 2024 Tmall and DouyincrashbandicootcastlemachineryThe GMV of skin care products was flat year-on-yearcrashbandicootcastlemachineryAmong them, Tmall dropped by 19% year-on-year, and Douyin increased by 29% year-on-year. In April 2024, the GMV of Shangmei shares increased by 100% year-on-year, Ifeidan increased by 88%, Corfumei and Korijin increased by 66%, Forga increased by 52%, Marumart increased by 29%, and Betany increased by 13%. In April 2024, Peléya's GMV fell by 6% year-on-year, mainly due to the company's lack of participation in platform activities and the lack of discount activities. In April 2024, most international brands will still have negative growth (among them, Helena, Avne, and Rifu-Poan achieved positive growth).